Mi Elfverson, Founder and Speaker

About Eye Storm

on a mission to give women around the world a stronger voice.

Eye Storm is here to support women across the world to step forward with a stronger voice.


We offer confidence training, articles and interviews around gender equality and a Soul Sanctuary for women who want to connect in a safe space.

It’s a bit of a movement, motivating women to step forward and claim more space. Everywhere.

Giving women a stronger voice will support not only them, but yield economic and social benefits for everyone.

It’s time to be seen. It’s time to be heard. It’s time to be you.

EYE STORM is all about women supporting women.

We’re a heart-centred community were women can feel supported in a safe space to develop, learn and feel inspired to take gentle action without having to hustle and shout.

We live in an amazing time. Women in the western world have the freedom of choice in everything. We can work, we can play, we can show up any way we like. We should treasure that – in fact, if we don’t, it’s almost a betrayal to our sisters around the world, who do not have that freedom.

About Mi Elfverson

the Founder

Mi Elfverson

Founder of EyeStorm & The Vlog Academy
UK Chair of G100 Media, Art & Communication


After 25 years in high-end TV and video production, working on everything from Volvo and Kellogg’s commercials to James Bond and Happy Potter films, I started The Vlog Academy.

I now support thousands of people to communicate better on video, get more confident in front of the camera and connect on a deeper level with a larger audience.

Authenticity is at the heart of everything, but doesn’t exclude fun and creativity.

I’ve noticed that women have very different fears, difference blocks, different needs to men. 

As soon as the camera comes out, men step forward – women take a step back. Or two or three.

This is why Eye Storm was born.

I absolutely love seeing people crack through their barriers of fear and start talking about their passion, getting their wanted result and being more confident.

Mi Elfverson, Vlog teacher

Membership organisations:

Royal Television Society
G100 Media, arts and communication
Women in Film and TV logo
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