IT’S TIME FOR WOMEN TO CLAIM THEIR RIGHTFUL SPACE

Mi Elfverson, Founder and Speaker

ABOUT EYESTORM

on a mission to ELEVATE WOMEN

EyeStorm is here to support women across the world to step forward and speak up with more confidence and a stronger voice. We want to elevate women’s position in society and encourage equality for all.

INFORM • EDUCATE • IMPLEMENT

We ensure we involve men to help us inform, educate and implement more equality measures.

Boosting women’s confidence will support not only them, but yield economic and social benefits for everyone.

It’s time to Speak Up!

There’s still a long way to go when it comes to equality. We don’t have enough women in leadership positions and the consequences of this is detrimental for our whole society. We need to step forward and speak up  – to change the patterns, habits and culture of men leading our world. With more women at the helm, we will have stronger communities, higher profits and a calmer world.

 

WHAT WE DO:

• CONFIDENCE TRAINING

• PUBLIC SPEAKING EVENTS

• NETWORKING

• ROUND TABLE CONVERSATIONS

• VIDEO PODCASTS

• CAMPAIGNING

WHAT WE ARE:

• KIND

• INCLUSIVE

• NON-AGGRESSIVE

• NON-JUDGEMENTAL

• NON-RELIGIOUS

•  NON-PARTISAN

Gender Equality action banner
Gender Equality in fashion action banner

THE EYESTORM OWL COUNCIL

People who exhibit Owl characteristics are logical, systematic, and conscientious.

 Naturally deep thinkers, Owls are great at complex projects where organisation is key to success.

Owls symbolise inner wisdom, change, transformation, intuitive development, good luck, and self-actualisation.

This is why we have an Owl Council.

Mi Elfverson, EyeStorm, photo

Mi Elfverson

Chief Owl

Mi Elfverson is the founder of EyeStorm Women and
CEO of The Vlog Academy

Helen Guinness

Helen Guinness

Wise Owl

Helen is a transformational coach and founder of
Wisdom Exchange

Jo Godden, RubyMoon. photo

Jo Godden

Green Owl

Jo Godden is a Circular Textile expert and the founder of RubyMoon Active Wear

Lee Baker, Events Manager

Lee Baker

Event Owl

Lee Baker is an Event Manager and Leadership coach at
Future Fit Business Consultant

Clive Bonny, Consultant

Clive Bonny

HeForShe Owl

Clive Bonny is an assessor for national Responsible Business Standards, advisor on reputation and brand management,
IP Expert and our
HeForShe Partner

Monica Norley, International Development Consultant

Monica Norley

Development Owl

Monica is an International Development Consultant
Mentor for Mama Mzungu

Mona Sorensen, Young Woman Rep

Mona Sorensen

Owl Trainer

Mona is our Young Women's rep, dedicated to getting young owls flying with pride!
Mona is a counsellor and Therapist

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Anoushka Musgrave

Young Owl

Anoushka is our Young Owl Rep.
She's doing her GCSCs and is part of Laguna Girls Run Club

Kinga Mnich, ZIva Voices

Kinga Mnich

Global Owl

Kinga is our USA rep and runs Ziva Voices Magazine and the HerStory in the Making events. She's a Social Psychologist.

Mi Elfverson

Founder The Vlog Academy

Creator of EyeStorm and Speak Up Woman!

UN Women UK Delegate

A HEART PROJECT

After nearly 30 years in high-end TV and film production, working on everything from Volvo and Kellogg’s commercials to James Bond and Harry Potter films, I started The Vlog Academy. I support thousands of people to communicate better on video and to get more confident in front of the camera.

As I started holding corporate vlog workshops in the City of London, I noticed that men and women had a very different levels of confidence in front of the camera. I saw it again and again, and it developed into a pattern.

As I set up the cameras and asked the group to get filming, all the men stepped forward, and all the women took a step back – most of them just wanted to melt into the wall.

If it was like this at a high corporate level in the City, what is it like in the rest of the world?

Women have very different blocks, fears and needs than men, and want more long-term support and accountability.

The impact and consequences of this is enormous. For women, for businesses, in our communities and on humanity, globally. For every woman who is held back, there’s a dent in the gender equality progression.

This is why EyeStorm Women was born – a community just for women, offering a more holistic pathway to confidence, with a mixture of training, workshops and events, to develop courage from the inside out, to step forward and speak up.

Speak Up Woman! is our latest public speaking training course and speaker event for women. Watch this space!

JO GODDEN

RubyMoon Lab – Cleaning the oceans while empowering women worldwide

Jo is passionate about activating women’s potential and elevating their status in communities where they often don’t have a voice.

As an ethical swimwear designer, she’s seen how one of the world’s largest industries impact women’s situation globally, from manufacturing stages to the purchase power. She’s here to change the chain from the unsustainable to become a part of the solution.

RubyMoon combines the industry’s substantial potential to positively impact the social and environmental state of our planet, with the knowledge that women and innovation are key to a better future.

Ruby Moon transfers 100% of their profit into micro loans for women entrepreneurs globally.

Together with EyeStorm, RubyMoon creates events and training for women online and in-person.

HELEN GUINNESS

Helen Guinness Transformational Coaching and The Wisdom Exchange

Helen Guinness is a published author, a transformational coach and the creator of the Wisdom Exchange group. She also hosts a business focus group for women, The Brighton Premier Club.

She is a member of the International Coaching Federation, a Fellow of the Royal Society of Arts, a Master of the Guild of Mercers Scholars and an alumna of IMD Lausanne.

Helen is an active supporter of the international charity The Hunger Project, whose mission is to empower women as key change agents in the commitment to end hunger and poverty.  She has held a number of roles including UK Country Director and Chair of the Board of Trustees.

Helen was a pioneer of leadership development and coaching in the UK at a time when neither were acknowledged.

She has travelled extensively in her career, speaks several languages and is an advocate of cross-cultural understanding. 

She is a co-author of Making Management Simple, How To Books, and is currently working on a book on leadership.

ORGANISATIONS WE SUPPORT:

Un Women UK
Women in Film and TV logo
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